You can use sticky notes to organize any sort of information, and that’s what makes them so awesome. If you put them on an empathy map, they help you understand a customer, and if you add them to a SWOT analysis, you can collaborate on a strategy. If you stick them on a kanban, they help you manage projects. This ability to visually collaborate while categorizing new information explains their omnipresence product management, design, and business strategy.
And build a shared understanding by organizing these notes on a customer journey map, or align on strategic goals like “where do we see ourselves in five years”. They make it possible for people from across functions - design, business, customer support, and engineering to come together and share what they have observed with each other. In addition to giving us the ability to organize our own findings, sticky notes help gather data others have observed, and collectively make sense of the larger set of observations. Their stickiness makes it possible to reorganize that data. Stickiness: Finally, if you’ve done another twenty, you might need to reorganize the lists from earlier into more specific categories such as “pain points while doing exercise”, and “motivations for going to the gym”. Size: And if you go on and do another five of them, you might need a slightly larger sticky note to label the ones inside into more specific categories like “pain points”, or “goals”, or “motivations”. Here’s an example from doing qualitative research:Ĭolor: If you’ve just completed one user interview, you might want to take down everything positive they said on a green sticky note, everything negative on a red one, and everything neutral on a yellow one. The larger the set of information we’re working to process, the more dimensions we need to organize the data. The color and size of sticky notes help us differentiate and arrange the information, and their stickiness enables us to reorganize it. We make sense of new information by organizing it in the context of things we already know. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.
We as species are visual thinkers - Half of the human brain is devoted directly or indirectly to vision ( source). #2 They help us make sense of information efficiently. We do this naturally, like “do laundry”, goes right next to “pick up groceries”, or “pay the phone bill” - which goes into a list of “weekly chores”, that we’ll have to complete. Writing something down on a sticky note gives us the ability to quickly capture a new piece of data or information we’ve gathered from the universe - whether it’s something a user said, an interesting idea we came across, or a simple reminder like “do laundry”.īy capturing this information, we get the time to make sense of and act on it without forgetting what it was. #1 Sticky notes help us capture new information quickly. It has three key characteristics - color, size, and stickiness.Īnd with just these three, they are a key tool of modern product, design and business strategy. A sticky note is a small rectangular piece of paper that we can stick on a wall, and move around.
0 kommentar(er)
